Let's look at some stats: 84% of marketers in organizations consider video marketing effective, while 66% of marketers consider video marketing to be ‘critical’ to their organization’s success.

There are a lot of factors that go into making a successful live stream, but perhaps none are more important than good audio quality.

At the beginning of any new social media undertaking, there’s a need to set goals. What do you want your videos to accomplish? Where in the marketing funnel will these videos fall?