How Video Can Take Your Ad Campaigns To The Next Level

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Video is huge right now. It’s a powerful tool, and it’s only getting more powerful as time goes on. Businesses are using video to inform, educate, and persuade their customers every day. We use video to build trust and relationship with our audience. Video has been used as a powerful tool for years. But in the past 5-10 years, video has become easier and more affordable to create than ever before.

Let's look at some stats: 84% of marketers in organizations consider video marketing effective, while 66% of marketers consider video marketing to be ‘critical’ to their organization’s success. On top of that, 90% of customers say they watch an average of one hour or more of video content per week. Combine all these together, and it's easy to see why video marketing has become so popular.

That doesn't mean it's easy. The good news is that regardless of what business you’re in, there’s an option for video marketing that exists on all budgets. The secret to achieving high ROI for your video marketing campaigns is knowing exactly how to plan and execute it all with a cohesive strategy. Our guide will explain how different online channels can help you drive traffic, create word-of-mouth buzz, and convert leads.

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Before You Start Video Marketing, Know What You're Getting Into.

Before You Start Video Marketing, Know What You're Getting Into.

Your video marketing strategy can be a lot of work, but the benefits to your brand and your customer base can be enormous. Here's how to make sure you're getting the most out of your video efforts.

Before you get too far ahead of yourself, it's important to know that video marketing will require a significant investment of time and money, so it's important to take stock of what resources you have available before jumping in. You'll need to consider things like how many videos you want to produce, how much help you'll need with creating them and whether or not you'll be able to make them on a regular basis. Immediately after launching your campaign, you should also think about how much time (and money) you'll spend on promoting it.

It's also important that the people within your company are all on board with any major changes in strategy—especially if they'll require an investment of time and energy from multiple departments within the company. If everyone is open to new ways of doing things, then there are no limits to what a video marketing campaign can do for your business. If they aren't on board, and you haven't taken the time to really consider how video will fit into your overall marketing approach, maybe it's not the right time to jump in.

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The Best Video Marketing Captures Your Company Story

More and more businesses are using video as a marketing tool. It’s one of the most powerful ways to connect with customers and potential customers, and it’s an important part of your overall marketing strategy.

But not all video is created equal.

Video can be an incredible tool for telling your company’s story, but only if you use it right. Here are a few tips:

Focus on the customer experience. Video helps people see what they would see if they were there in person. The best videos show what it’s like to do business with you, from start to finish — from getting in touch with your company to using its services or products, from walking into your office building to visiting your store or warehouse location. To create this kind of video, think about how customers interact with you now and what they might want when they interact with you in the future (both online and off).

Tell a story that resonates with viewers. Video provides an opportunity to tell a story through images, sounds and words — but it's up to you to make sure those elements come together in an engaging way that speaks directly to your audience's interests and needs. Think about where your target audience is coming from — their work situation, their interests or hobbies — and build your video campaign around their perspective.

This is how you generate video content that will resonate with your particular customer base.

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Choose a Call-To-Action That Makes Sense

Video ads—the ones that play before a YouTube video starts in earnest—are wildly popular with advertisers, and they're increasingly being used on other sites. As with any ad, a good video ad can make or break your campaign. If you want to maximize your return through YouTube (and even if you don't!), there are quite a few things to consider when planning an ad campaign.

The first thing to consider is this: what kind of action do you want viewers to take after watching your ad? The answer to this question should guide every decision you make about it, up until the last day of the campaign.

For example, let's say you sell a non-perishable food product that can be purchased online. You might want viewers to visit your website and buy it directly from there; in this case, your main call-to-action would be "visit our website." Or maybe you have a brick-and-mortar store in mind and would like them to shop at that location; then your main call-to-action would be "buy at our store." Or maybe you don't really care where they buy it from so long as they do buy it.

Other possible CTAs include signing up for your newsletter, leaving contact information, or whatever makes the most sense for your business. Once you have your CTA figured out, then the video, and everything else about the campaign, should be planned with that specific result in mind.

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Use Data And Analytics To Ensure Your Videos Are Working

One of the biggest mistakes that companies make when it comes to their digital marketing is believing that all the hard work is done once they start running ads. Actually, this is when you are just getting started. This is when you ENSURE that your video ad campaign is making progress toward achieving its goal.

The best way to do this is by using data and analytics to track your progress and make improvements along the way. To do this, you'll need to set up a tracking system for your campaign. This can be as simple as a spreadsheet that tracks each step of the process. You may also want to use software such as Google Analytics or Adobe Analytics for more robust tracking capabilities.

Once you have set up a tracking system, it's time to start analyzing the data from your campaign. This will allow you to see where there are opportunities for improvement and areas that need more attention. For example, if your video ad has been running for several months but hasn't generated many leads, it may be time to try something new.

Ideally you'll have multiple videos and then you can make side-by-side comparisons of how each video is performing. This will allow you to adapt and refine your campaign and continue to make improvements.

This is what an effective video marketing campaign looks like.

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