Essential Marketing Videos Every Real Estate Website Needs

‍In the world of marketing and SEO, especially how it pertains to the highly competitive real estate industry, it’s important to stay abreast of the latest developments. Smart, proactive real estate agents are always looking to pursue the most recent trends, looking for anything advantage that gives them an edge. That’s why so many successful companies are now turning to video content marketing in 2021.

Online video has grown into an indispensable marketing tool for real estate insiders. We’re not just talking about listing videos, but all kinds of video content that helps your website rank more highly in Google search results and creates greater engagement with your potential customers. While video does have an initial investment, it more than pays back that investment with increased SEO, site traffic, and conversions.

So what kind of video does your real estate website need? Let’s take a look.

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Landing Page Video

Also known as an About Us video (or an about me video if you’re an independent agent), this video is intended to be the first thing your visitors see when they click on your website. It needs to be a professional, well-produced video that shows off your company in the best possible light. It’s a great way for your home buyers and/or sellers to get to know you and build a connection with you before they even meet you in person. It also alerts Google to your website’s presence and helps you gain more organic traffic.

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Customer Testimonials

Research shows that one of the best ways to showcase your brand and earn the trust of potential customers is with positive testimonials from satisfied clients. Rather than tooting your own horn, you want your previous success stories to do the talking for you. Especially when they seem uncoached and genuine, they are likely to connect more than any self promotion you could ever do. When you have made your client’s dream come true by helping them to buy or sell a home, ask if they will be willing to do a testimonial on your behalf.

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Informational Videos

One of the best ways to use video content to build up a relationship with your potential customers is with informative videos. When people are looking to buy or sell a home, they have a lot of questions, and they are more likely than ever to turn to search engines to get those questions answered. By creating a suite of Q&A videos on the most common questions, you’ll be more likely to rank well in those searches and will have a head start when it comes to building a relationship. Remember that real estate marketing should be centered around creating value for both buyers and sellers.

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How-To Videos

Looking for more ideas of how to create value for your clients while promoting your real estate business? Try making some How-To Videos that help demystify the home buying process. Look for common question searches on YouTube, such as how to list your home or how to hire a real estate agent. Having videos that answer those questions will really boost your SEO. That’s why the title of the video should match the questions found on Google.

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Neighborhood Highlight Videos

Location is one of the most important elements of the real estate industry, and that same principle applies to SEO as well. You can combine the two by creating neighborhood highlight videos that showcase the best of what a neighborhood has to offer. This is especially effective because many of your clients will be looking for homes in particular neighborhoods, so this content will be relevant both to Google and potential customers. Things to mention in such videos include neighborhood schools, traffic patterns, parks, public transportation, and more.

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Business And Restaurant Review Videos

Along those same lines, by creating local business and restaurant review videos, you’ll be providing a service to your clients while also improving your search ranking on Google and Bing. People want to know that the place they are moving to has great restaurants and coffee shops, as well as convenient local businesses. You might even be able to partner with local businesses to defray the cost of producing the videos by having them sponsor them. I mean, who doesn’t want more publicity?

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Social Media Videos

Not all your videos need to be on your website. In fact, you will want to diversify where your content lives, so you can reach the broadest possible audience. Agents who fully utilize a social media marketing strategy understand how effective video is on these platforms. That means you’ll want to tailor at least some of your content for social media platforms such as Facebook, Instagram, LinkedIn, YouTube, and even TikTok. Go where your customers are.

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Live Stream Videos

Speaking of trends, live streaming is fast growing as one of the best sources of traffic and audience on social media platforms. That’s why a lot of real estate agents are incorporating live streams into their marketing routines. Live streaming allows you to speak directly to your potential customers and get real time feedback. You can conduct Q&As, give home tours, connect with out of town buyers, and more, all with your mobile phone and a social media account.

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Market Update Videos

Another thing that your potential clients want from a real estate agent is updates on how the housing market is performing and where it may be headed. This kind of content is really popular, and will do wonders for your SEO. When you combine these kinds of timely content with Q&A and How-To videos, you are creating even more ways for people to come into contact with your content, which should be at the heart of any long term digital marketing strategy.

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Listing Videos

You may be surprised to see listing videos last on this list, as it was probably the first kind of video that you thought of. The fact is that most real estate companies are already producing listing videos, and while the majority of these may be of poor quality, there are enough well made listing videos to make this a very competitive space. While listing videos will always have a place, effective marketing strategies for 2021 and beyond should be focusing on moving past listing videos and concentrating more on the other video categories listed above.

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Why Portland Event Films Should Be Your Video Production Partner

Any real estate agent who wants to boost their marketing with professional, quality video content needs to partner with an experienced video production partner.  At Portland Event Films, we have invested heavily in our team and equipment, so we can bring you the best in terms of marketing and video expertise. To help take your Washington or Oregon real estate business to the next level, get in touch with us today.