How Much Is A Corporate Video?

Our “Day Rate”

First things first, we don’t charge by the hour. We’re sometimes asked for a 1-hour video shoot; however, customers don’t see all of the pre and post-production activities that take place. Things like travel time to and from the shoot, color correcting the video in post-production, and converting the files into something they can use. In short, video production takes a lot more than an hour.

We charge by using a day rate, $1400/day, or sometimes a half-day rate of $900. Basically, we figure out how much time will be spent on a project (how many days), then we apply the day rate to come up with our total cost.

The most frequent question we get is how much does a 3-minute video cost… or a 2-minute video… or a 60-second video? Regardless of the video length, the answer is always… it depends… and here’s why.

Let’s use the 3-minute video as an example. The finished video might be 3-minutes, but each 3-minute video can vary greatly in how long it takes to produce. We’ve had 3-minute videos that took just a few days to produce costing about $4,000. We’ve also had a 3-minute video take nearly 2-weeks to complete costing over $10,000. It all depends on what has to be shot and how much time we’ll need in post-production.

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Low-Cost Videos

We do produce low cost videos for small business owners with tiny marketing budgets for $1,000.

Those videos are all about keeping a very strict production schedule. From beginning to end, the entire production needs to take us less than a day to create the video. We do that with a 1-hour video shoot, during which we follow our 3-step storytelling process. We ask a string of questions leading to answers that essentially create the script on its own, then we edit everything together.

These customers also relinquish creative control to us and trust we will deliver a video that’s on-message. They do not get a script to approve or a preview video that allows them to ask for changes in the final video.

This cuts down on a lot of the time it takes us in post-production. If a customer wants editorial control in one of these low cost videos, we recommend our full-service storytelling instead. Our customers who have purchased our low cost videos have been thrilled with the end result and, of course, the cost!

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Making Multiple Videos Affordable

If you’re someone who produces videos on a regular basis, you might want to consider putting a video company on retainer.

A video production retainer is an agreement to perform regular, ongoing video production services at a fixed cost for an agreed to amount of time. In most cases the retainer provides video service at a discounted price.

Having said that… we’re not big fans of the traditional retainer model, which is why we created our VIP Video Club as an alternative.

We feel like a lot of retainers go unused, which is great for the video company that keeps collecting paychecks, but is a bummer for customers who are paying for a product/service they don’t end up using.

Our VIP Video Club membership includes monthly reminders and quarterly planning sessions to help keep our club members on track.

2 Minute Video Cost

So, exactly, “How much does a 2 minute video cost?” It’s hard to define a cost without defining each of the needs listed above. At the average rate o $1500 to $10,000 per finished minute, you can guess that your 2 minute video cost will fall somewhere between $3000 and $20,000, but that’s still a very large range. We’re proud to use our 15+ years of experience to help you produce a 2 minute video that makes a lasting impression on your audience. Give us a call to review your creative vision and we’ll work together to define an appropriate 2 minute video production budget. Remember, a properly planned and executed 2 minute video will result in a high rate of return for your brand!

Here’s a 2 minute video produced by Beverly Boy Productions which would cost around $4,000-$5,000

Video Production Pricing

The production company budget can vary greatly based on so many different factors. You may save on a few, or several in some cases and the overall cost of your 2 minute video could be quite low. Likewise, increased need for talent, equipment, and studio rental could result in a much higher production budget.

To get a feel for where your money is being spent, below is a breakdown of the potential video production pricing for various services involved in producing a 2 minute video:

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• Director: $25 to $250 per hour
• Script-Writing: $60 to $150 per hour
• Video editing: $60 to $175 per hour
• Camera: $25 to $400 per hour
• Actors/Presenters: $50 to $500 per hour
• Equipment: $25 to $100s per hour
• Studio Shooting: $100 to $400 per hour
• Voice-Over Talent: $100 to $400
• Audio Files: $30 to $1000
• Video Rendering $30 to $75 per hour
• B-Roll: 10% to 50% in addition to shooting costs
• Miscellaneous Fees: $100 to $1000s per production

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A short, 2 minute video, can range in cost based on several factors that are only defined after meeting with the client to discuss creative vision and plans for the production. When attempting to answer questions like, “How Much Does a 2 Minute Video Cost,” it’s near impossible to provide a general answer because every production is uniquely different from the next.

In fact, if you were to ask a production crew what a 2 minute video would cost, without providing additional details such as the type of video, the purpose of the video, and the effects needed to complete the film, and they provided you with an answer, you should immediately be concerned! Simply put, video production rates vary drastically depending on several factors.

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Cost of Video Production Per Minute

• To get a better idea of the cost of video production per minute, consider all of the factors to come into play when creating the perfect video. Things like location, talent, special effects, script writing, and animation must all be considered when defining the short video production budget.
• As a general rule of thumb, video production rates can be averaged out to about $1500 to $10,000 per finished minute. Many factors come into play when defining a video production budget such as the type of video, the unique needs for talent to produce the video, and various pre-production needs such as scripting and location scouting.
• Naturally, a video that does not require extensive voice-over talent or animated graphics may cost far less than one that does, but these are just a few of the many concerns that arise in video production budgeting. A professional production crew can help you to better understand pricing and how each element comes together to create the perfect 2 minute video for your brand.