5 Types Of Videos Every Business Needs

Video Marketing:  5 Types Of Videos Every Business Needs

Almost every business can benefit from video marketing. It’s a great way to connect with customers and build a relationship that can lead to sales. But not all videos are created equal and a lot of hard work and investment (of both time and money) goes into a well-crafted video marketing campaign.

The simple truth is that producing effective video content for a business is not easy, and takes a lot of planning. The most important part is understanding your audience – who you are speaking to, and what they want to see. From there, you need to develop a story, script and style that will capture their attention. A professional video production company can help with all of this, but it’s important to have a clear idea of what you want beforehand, so you can be sure you are getting the most out of your investment.

That's why identifying what types of videos will be most helpful for your business is essential.

‍

Why is video marketing important for businesses?

I’ll say it again: almost every business can benefit from video marketing. The reason is simple: Videos are engaging. In an age where people have short attention spans, videos are a great way to keep people interested in what you’re saying. Not only that, but incorporating videos into your marketing strategy can help you achieve other business objectives as well, such as increasing brand awareness, generating leads, and boosting sales.

‍

With that said, there are different types of videos that you can create, each with its own purpose and benefits. Here are the five types of videos we believe every business needs:

The About Us Video

Your About Us page is one of the most important pages on your website. It’s the first thing people see when they land on your site, and it tells them all about who you are, what you do, and what you stand for.

A well-made About Us video can help explain all of that in a visually appealing way that will keep people engaged. It can also help you connect with your audience on a deeper level, and make them feel like they know you and your company better.

Also known as a Landing Page Video, a well made video that welcomes your website visitors also plays an important role in your company branding. Sometimes, just having a professionally made video on your home page will reassure your customers that you are an established business that can deliver on what you promise.

Of course, a poorly made video, perhaps one that was made on a cell phone without any professional editing or graphics, will also impact your branding, but not in the way you were hoping.

‍

The Product Demo Video

Product demo videos are an excellent way to show off the features and benefits of your product. They can be used to introduce a new product, show how a product works, or answer customer questions.

A product demo video is a great way to engage customers and show them what your product can do. They can be used as a part of a sales or marketing campaign, or on your website or social media pages.

There are a few key things to keep in mind when creating a product demo video. First, start with a strong hook to capture your viewer’s attention. Then, take them on an engaging journey through the product. Finally, make sure to explain the benefits of using the product.

One of the best times to release a product video is prior to or at the same time as a new product launch. This can help with your marketing efforts for the new product and drum up excitement, while also answering potential questions your customers likely have.

‍

The How-To or Tutorial Video

One of the most popular types of online video content is the how-to or tutorial video. This could be a video on how to make a particular dish, how to use a piece of software, or how to fix a household appliance.

People love how-to videos because they are helpful and instructional. They teach people new things and help them solve problems. Plus, they are easy to follow – you can just watch and learn.

A product demo video is a great way to engage customers and show them what your product can do. They can be used as a part of a sales or marketing campaign, or on your website or social media pages.

If you want to create a how-to video, make sure that it is clear, concise, and easy to follow. Many businesses are even creating how-to videos that explain how to use their websites, whether it's signing up for an online store, getting online tutorial help, placing a request, etc. Larger companies are also creating video tutorials for their internal processes, especially for onboarding new employees.

Just remember, every time someone watches one of your how-to videos, it’s an opportunity to sell them on your company. That means it needs to be high quality, and the content needs to be useful and accurate.

‍

The "Thank You" or Customer Testimonial Video

When was the last time you received a great customer service experience? If you can remember the details, you’re not alone. In fact, according to a study by American Express, 89% of customers would refer a friend or family member to a company after having a great customer service experience.

Video is one of the best ways to show your customers how much you appreciate them. Not only does it show that you’re listening and care about their satisfaction, but it also humanizes your brand. Plus, customer testimonial videos are incredibly shareable content.

Best of all, your potential customers don’t even need to watch the testimonials for them to have a positive impact. Just having them on your site is often enough, preferably in a prominent location that people are likely to notice. Knowing that previous customers have positive things to say about your company will definitely influence future website visitors and drive more sales.

‍

The "Call to Action" or Fundraising Video

A call to action (CTA) is a type of online advertisement that encourages viewers to take a specific action, such as visiting a website or buying a product. CTAs are typically placed at the end of a video, and can be in the form of a text or graphic overlay, or a verbal request.

Many nonprofit organizations use fundraising videos to ask for donations from their viewers. These videos often include an emotional appeal from the charity's founder or spokesperson, as well as images of people who have been helped by the charity. CTAs may also ask viewers to share the video on social media in order to generate more interest.

A good call to action will motivate viewers to take the desired action. It should be clear, concise, and easy to follow. The best way to create a call to action is to make sure it’s integrated into the video itself. As mentioned above, you can include text overlays or a voiceover that asks viewers to take action.

Any of the above videos can include a CTA in them, usually at the end, but anywhere really, helping to ensure that your video content is yielding the results you desire.

‍

Why You Should Hire Portland Event Films For Your Video Marketing

Videos are an essential part of any marketing strategy. They can be used to promote your products or services, to educate your customers, or to entertain your followers. This article listed five types of videos that every business should include in their marketing mix. If you are looking for a company to produce professional videos for your business, consider hiring Portland Event Films.

Our team of video professionals is standing by to help you grow your business. Schedule a free consultation to get started.

‍