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Case Study

WHEELKRAFT NORTHWEST

The Portland – Vancouver area ’ s specialist in alloy wheel repair and refinishing, operating both a full - service shop and a fleet of mobile technicians who repair on site for dealers, body shops, and everyday drivers.

WHEELKRAFT NORTHWEST

Mobile & Shop Wheel Repair

Vancouver, WA

Mobile service vehicles

Hundreds – Thousands

saved vs. replacement (per set)

100%

Product/workmanship warranty

The Problem

Wheelkraft’s reputation and capabilities were strong, but the story online looked like every other“we fix wheels”shop. Many drivers assumed replacement was the only option. The brand needed a short, credible video that showed real repair quality, highlighted mobile capacity at a glance, and made it obvious when on-site repair vs. shop CNC work applies.

Commoditized“ wheel repair”messaging in the region
Low awareness that repair can meaningfully beat replacement on cost/time
Need to signal scale (mobile fleet) and safety/warranty standards

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Our Approach

Weeks 1 – 2:

Discovery, script beats, shot list, schedule

Week 3:

One-day production (shop + mobile)

Weeks 4 – 5:

Edit master + social cut, captions, thumbnails

1:01 / 9:56

Deliverables

30–:45social cut
Captions & thumbnail kit
Still frames for service pages
Commercial Video Production
Product/Process Demo
Social Media Video Content
Full-Service Video Production
Post-Production

Our Solution

We produced a proof-driven brand film that shows the craft and the convenience: shopCNC/machining and refinishing, mobile vans at work, before/after visuals, and plain-language prompts to submit photos for a fast quote. The cut is built for the homepage hero and social, and it educates viewers on when mobile is enough and when the wheel needs shop work.

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Pre-Pro: Discovery on objections (price vs. replacement, turnaround, safety); shotlist across shop + mobile; concise script beats: problem→process→proof→ “send photos for quote.”
Production: On-site filming: CNC re-cutting for machined wheels; painted-wheel mobile repairs; straightening/crack evaluation; fleet coverage visuals
Post/Distribution: Two edits (homepage +:30–:45social), captions, thumbnail kit; emphasis on warranty and“we don’t fix unsafe cracks”to build trust.

Our Process

01 Discover

We mapped buyer questions (cost vs. OEM, whether mobile is possible, safety/warranty). Each question got a visual proof moment (CNC cut, mobile repaint, safety disqualifiers, warranty).

02 Design

Script and graphics avoided jargon but clarified painted vs. machined wheels and why some work must be shop-based—reducing back-and-forth.

03 Produce

Captured technicians, machines, and vans to signal capacity:10 mobile vehicles covering the metro area.

04 Amplify

Drove viewers to submit photos for quotes (faster triage, fewer surprises) and reinforced trust with the product/workmanship warranty and safety policy.

The Result

Fleet and capability communicated in seconds (mobile vans + shop CNC).

Photo - quote flow sets expectations about mobile vs. shop work; faster “ yes, repair ” decisions.

On - camera safety policy (“ won ’ t fix unsafe cracks ”) and warranty coverage lower perceived risk.

Viewers understand that repair commonly saves hundreds to thousands vs. OEM replacement, especially when supply is tight.

Differentiation on sight

Fleet and capability communicated in seconds (mobile vans + shop CNC).

Friction reduction

Photo - quote flow sets expectations about mobile vs. shop work; faster “ yes, repair ” decisions.

Trust signals

On - camera safety policy (“ won ’ t fix unsafe cracks ”) and warranty coverage lower perceived risk.

Value clarity

Viewers understand that repair commonly saves hundreds to thousands vs. OEM replacement, especially when supply is tight.

“We didn’t need flash; we needed clarity. The video looks like our shop and our crew, and it’s helped customers make faster decisions.”

wheelkraft NW

— Brett Taylor , Owner, Wheelkraft Northwes

1:01 / 9:56

Services

Company

WHEELKRAFT NORTHWEST

The Problem

Our Approach

Weeks 1 – 2:

Week 3:

Weeks 4 – 5:

Deliverables

Our Solution

Our Process

01

Discover

02

Design

03

Produce

04

Amplify

The Result

“We didn’t need flash; we needed clarity. The video looks like our shop and our crew, and it’s helped customers make faster decisions.”

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Video Services

Our Company