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Case Study

Westland Investors

Privately held real - estate investment and asset - management firm focused on stewardship and long - term value creation for investors and tenants across the Pacific Northwest.

WESTLAND INVESTORS

Real Estate Investment & Asset Management

~2×

Discovery calls booked (first 90 days)

~60%

Explainer completion (<90s)

− 25 – 35%

Time-to-LOI on video listin

The Problem

Strong operations, quiet presence. Investor education, property marketing, and tenant stories lived in disconnected channels, limiting credibility with new investors and slowing leasing momentum for select assets.

Fragmented brand presence; uneven video quality/message
Limited investor-facing storytelling and proof points
Leasing/awareness reliant on static listings vs. rich media

Our Approach

Weeks 1 – 2:

Discovery, message map, scripts, schedule

Weeks 3 – 4:

On-site production (exec interviews, property b-roll)

Weeks 5 – 6:

Edit masters + cut-downs; captions/thumbnails; rollout

1:01 / 9:56

Deliverables

Our Solution

We stood up a repeatable video system—executive explainers for investors, property stories for prospects, and LinkedIn-ready cut-downs—then anchored everything to a simple site/video hub so each asset worked beyond a single post. Results: clearer message, consistent quality, faster publishing.

‍

Pre-Pro: Discovery, message map (investor value/tenant value/stewardship), scripts &storyboards, LinkedIn distribution plan.
Production: Leadership explainers; property/tenant narratives; on-site b-roll; consistent lighting/audio template for premium look at speed.
Post/Distribution: Master + cut-downs (1:1/9:16), captions/thumbnails, UTM guidance; cadence plan for LinkedIn & site embeds.
Added deliverables: Thumbnail toolkit + copy prompts so Westland can ship posts quickly.

Our Process

01 Discover

Align investor & tenant journeys; list objections and proof to show (so every video answers a real decision point).

02 Design

Build a modular script & visual system (so we can scale across properties without reinventing style).

03 Produce

Capture leadership context + property stories in a consistent template (so quality stays high and timelines stay short).

04 Amplify

Ship masters and platform-specific cut-downs with captions/thumbnails (so content travels on LinkedIn and embeds cleanly on site/decks)

The Result

increase in investor discovery calls in the first 90 days (LinkedIn CTAs + investor page).

~2×

average completion on <90 - second investor explainers (clarity without bloat).

~60%

Listings supported by video saw − 25 – 35% time - to - LOI vs. recent comps.

Reusable templates cut time - to - publish from weeks to days.

Days

~2×

Pipeline activation:

increase in investor discovery calls in the first 90 days (LinkedIn CTAs + investor page).

~60%

Content effectiveness

average completion on <90 - second investor explainers (clarity without bloat).

25 – 35%

Listings supported by video saw − 25 – 35% time - to - LOI vs. recent comps.

Days

Efficiency

Reusable templates cut time - to - publish from weeks to days.

“What I appreciated most was how natural the process felt. The videos sound like us, and people understand what we do faster.”

Jerry Mason

Co - Founder, We stland Investors

1:01 / 9:56

Plan your production

Let’s build a repeatable video system that moves investors and prospects.

Services

Company

Westland Investors

The Problem

Our Approach

Weeks 1 – 2:

Weeks 3 – 4:

Weeks 5 – 6:

Deliverables

Our Solution

Our Process

01

Discover

02

Design

03

Produce

04

Amplify

The Result

“What I appreciated most was how natural the process felt. The videos sound like us, and people understand what we do faster.”

Plan your production

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Video Services

Our Company