What You Can Expect When You Hire a Video Marketing Agency

 Hiring a video marketing agency gives you access to professional pre-production planning, high-quality execution, and post-production distribution strategy. The right agency becomes a true partner in your marketing goals, not just a vendor you call when you need footage.

Making the Right Choice for Your Business

When your company decides to hire a video production agency, there are a lot of considerations that must be taken into account in order to ensure the best fit. Video is a great tool for promoting your brand, connecting with your audience, and increasing your profile on social media and in search engines. But it can also represent a significant investment, and making the wrong choice when you select a videographer can be a costly mistake.

So what can you expect when you hire a video marketing agency? Let's take a look at some of the most important factors you should consider before making a decision.

Convenience

One of the main reasons to hire a video marketing company rather than doing it in-house is convenience. Unless you're super tech-savvy and know all the different aspects of video marketing, you could be wasting a significant amount of money rather than working with a video marketing expert. A true video professional can help you with the pre-production process all the way through until you have a final product. They can even advise you on how best to maximize your investment in terms of marketing your video and getting it seen by as many people as possible.

That's a tremendous asset to your business, and it's much easier and more affordable than trying to build a team within your company to do everything yourselves, especially when you will likely find, after going through all that trouble, that they won't do as good a job as hiring an outside professional.

Video Marketing Agency vs. Freelancer

When deciding who to hire, one major decision point is whether to go to an established video marketing agency or hire an independent videographer. For many businesses whose biggest concern is affordability, a freelance videographer means saving money. There's nothing wrong with that, but understand that you will be missing out on a great deal of the professionalism and expertise that goes with partnering with a full-fledged production house.

In the end, you may find yourself spending more by hiring an independent freelancer. Without mentioning the likelihood that the finished product will not be as good, when hiring a video production company, they will have the ability to do so much more in one package, meaning you won't have to spend time or money on animations, set designs, studio space, post-processing, and SEO. These are all handled by a professional video production agency.

For a realistic look at what professional video production costs and how to budget appropriately, see our breakdown on corporate video pricing.

Help With Pre-Production

A main benefit of working with a video marketing agency is that they will guide you through the entire pre-production process. Whether it's script writing, concept generation, ideation, storyboarding, talent recruitment, location scouting, or set design, these are all part of what an agency does.

What many people don't consider when selecting a videographer is that not only do you want a high-quality video, but you want a video that fits seamlessly into your overall marketing strategy. A video production company takes the time to understand what your goals are and will work with you to come up with an effective plan for executing on your vision. This is the best way to ensure you are getting the maximum value for your investment.

For commercial production specifically, pre-production planning is where the majority of strategic decisions are made, and it's often the stage where an agency adds the most value relative to a freelancer or DIY approach.

What Happens in Post-Production?

It doesn't matter how great your video is if no one sees it. Getting your video in front of your audience is more than half the battle. That's where a video marketing agency really shines. Our job is to know the best titles for your video to get you the maximum exposure. We'll write the description, add the perfect tags, and create an eye-catching thumbnail so that your video does well on YouTube and in search engines.

When most people hear post-production for a video shoot, they think of editing and color correction. These are obviously extremely important elements, but they are only the bare minimum of what a video production company can do. We work with our clients to create a plan for their video content to ensure that it gets seen by as many people as possible and fully supports their marketing and branding goals.

According to Google Search Central's video best practices, properly titled, tagged, and structured video content is significantly more likely to appear in search results, which is one of the clearest arguments for partnering with an agency that handles distribution as part of the production process.

You can review examples of how our post-production and distribution process has performed for our clients in our case studies. For corporate and training video projects, post-production often includes closed captioning, chapter markers, and LMS-compatible formatting, which adds another layer of value that most freelancers can't provide.

For businesses evaluating their live streaming needs alongside recorded video, an agency can manage both through a single production workflow, which simplifies logistics and keeps messaging consistent across every format. HubSpot's video production guide is a useful external resource for understanding how agencies typically structure these integrated services.

Partner With a Video Marketing Agency That Delivers More Than Just a Video

Hiring a video marketing agency is not just about getting a video made. It's about gaining a partner who understands your brand, plans around your goals, executes at a professional standard, and ensures that your content actually reaches the people you're trying to reach. That's a fundamentally different proposition from hiring a freelancer or trying to produce video in-house.

The businesses that get the most from their agency relationships are those that come in with a clear sense of what they want to accomplish and an openness to the agency's expertise in how to get there. When that collaboration happens, the result is video content that works harder and lasts longer than almost any other marketing investment you can make.

Portland Production Services is a full-service video marketing agency with a track record of results across every major video format and industry. Get in touch today to schedule a free consultation and let's talk about what we can build together.

Thinking about hiring a video marketing agency? Let's talk. Schedule your free consultation!