What You Can Expect When You Hire a Video Marketing Agency

When your company decides to hire a video production agency, there are a lot of considerations that must be taken into account, in order to ensure the best fit for your business. Video is a great tool for promoting your brand, connecting with your audience, and increasing your profile on social media and in search engines. But it can also represent a significant investment, and making the wrong choice when you select a videographer can be a huge mistake.  

So what can you expect when you hire a video marketing agency? Let’s take a look at some of the most important factors you should consider before making a decision.

Convenience

One of the main reasons to hire a video marketing company rather than doing it in house is convenience. Unless you're super tech savvy and you know all the different aspects of video marketing, you could be wasting a bunch of money rather than working with a video marketing expert. A true video professional can help you with the pre-production process all the way through until you have a final product. They can even advise you on how best to maximize your investment in terms of marketing your video and getting it seen by as many people as possible.  

That’s a tremendous asset to your business, and it’s much easier and more affordable than trying to build a team within your company to do everything yourselves, especially when you will likely find after going through all that trouble, they won’t do as good a job as hiring an outside professional.

Video Marketing Agency Vs. Freelancer

When deciding who to hire, one major decision point is whether to go to an established video marketing agency or to hire an independent videographer. For many businesses, whose biggest concern is affordability, a freelance videographer means saving money. There’s nothing wrong with that, but understand that you will be missing out on a great deal of the professionalism and expertise that goes with partnering with a full fledged production house.

In the end, you may find yourself spending more by hiring an independent freelancer. Without mentioning the likelihood that the finished product will not be as good, when hiring a video production company, they will have the ability to do so much more in one package, meaning you won’t have to spend time or money on animations, set designs, studio space, post processing, and SEO. These are all handled by a professional video production agency.

Help With Pre-Production

A main benefit of working with a video marketing agency is they will be able to guide you through the entire pre-production process. Whether it’s script writing, concept generation, ideation, storyboarding, talent recruitment, location scouting, and set design, these are all part of what an agency does.

What many people don’t consider when selecting a videographer is that not only do you want a high quality video, but you want a video that fits seamlessly into your overall marketing strategy. A video production company takes the time to understand what your goals are and will work with you to come up with an effective plan for executing on your vision. This is the best way to ensure you are getting the maximum value for your investment.

What Happens In Post Production?

I tell all my clients, it doesn’t matter how great your video is if no one sees it. Getting your video in front of your audience is more than half the battle. That’s where a video marketing agency really shines. Our job is to know the best titles for your video to get you the maximum exposure. We’ll write the description, add the perfect tags, and create an eye-catching thumbnail so that your video does well on YouTube and in search engines.  

When most people hear post-production for a video shoot, they think of editing and color correction. These are obviously extremely important elements of the video production process, but they are only the bare minimum of what a video production company can do. We work with our clients to create a plan for their video content to ensure that it gets seen by as many people as possible, and fully supports your marketing and branding goals.

Why Choose Portland Event Films?

Portland Event Films is a full-fledged digital marketing agency that does more than just make beautiful videos. Our marketing experts can guide you through every step of the production process, with the goal of getting a maximum return on your investment. You can see from our many customer testimonials that we have a proven track record when it comes to successfully creating top notch digital content that moves the needle.

Get in touch today to schedule a free consultation for your Oregon and Washington video needs.

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